Valerie Geller: Never Lose A Listener

Valerie Geller has inspired many to be better broadcasters
through her work. Many of those lessons can be found in her 2011
book, Beyond Powerful Radio, the follow up to the 1996 work,
Creating Powerful Radio. I would consider this podcast to be
incomplete without an episode from Valerie. She is one of the
most referenced persons in this series; not only from
broadcasters, but now podcasters.


In this episode, we discuss how her work has become more than
about radio, and extends to anyone who is in a performance based
industry. I asked her about one of the biggest mistakes
podcasters make, how to make them better and what all
personalities need to do to be successful long term. I also took
a moment to ask about the changes in her life. Valerie is on the
road for long periods of time, and that has obviously come to a
temporary halt over the last year. We also spoke about the idea
of "Never Lose A Listener" which, when you think about it, is a
vital concept to podcasters who need to hold listeners from
minute zero.


Thanks also to the people who make this show possible
every week including:


Promosuite


Justin Dove at Core Image Studios


Megatrax


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