Paige Neinaber: The Minister of Good Times

Paige Nienaber knows radio promotions and marketing. He's been
involved with some really big ones - and one that I definitely
remember because I saw it play out on CNN. (Wild's infamous
Haircut on the Bridge). In this episode, I ask Paige all about
what makes a radio promotion successful, and how they changed
over the course of the pandemic.


In this episode, you'll hear a conversation about radio
promotions that I have been planning since I first met Paige in
2016. We discuss the anatomy of a great radio promotion and touch
on a few of the famous ones that have taken place over the years,
including Mancow Muller's Bay Bridge Haircut, and a lottery
contest that didn't pass the legal test. One thing is evident:
The same elements that made promotions successful in the 80's,
still exist today. Paige also touched on the success of the
Secret Sound contest which is on air now at 99.7 Now in San
Francisco.


If your station would like to bolster its promotions game, Reach
out to Paige on this website. http://www.cpr-promotions.com/ or
call him at +1 651 247 4056.


Of note - this episode was recorded using Squadcast and this is
the first episode with their new Dolby Voice feature. Use the
promo code soundoff for up to a free month off of the Indie audio
plan ($20 of value) in addition to the free 7-day trial.


Thanks also to the people who make this show possible
every week including:


Promosuite


Justin Dove at Core Image Studios


Megatrax


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