Mary Anne Ivison: The Power of The Pivot

A few times a year, the radio grim reaper makes its rounds and
kills off another round of talented people. Depending on the
sociopathic behaviour of the company who executes the plan, it is
described as "dislocation" or "restructuring". To those that are
on the receiving end, it feels more like a mob-hit. Mary Anne
Ivison was let go in February of 2021, and spent the rest of the
year pivoting away from the profession that was her livelihood
for 12 years.


In this episode, you will hear how the Tilbury, Ontario native
got her start in radio, listened to Dave and Chuck the Freak in
Windsor and later WRIF across the river. Also how she wound up
falling in love with Ottawa where she worked on Country radio at
Rogers and Bell. We will also discuss what lies ahead in the
world of voiceover and why she is doubling down on audio.


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