Marty Forbes: Return of the Wiz

Every time we have a radio veteran on the podcast, the
conversation shifts to the future of radio at least once. But
it's always about the future with Marty Forbes. He always has had
an eye towards it. It's no secret that the broadcast industry is
struggling to keep up with the times. But few guests have quite
the depth of insight into radio's slow demise that Marty Forbes
brings.


A lifelong Program Director, VP and GM at stations like CKFM
99.9, the Bear in Edmonton, CISL, CKKS, CJAX, CKSL, and his first
gig at CHNL in Kamloops, Marty knows the ins and outs of
broadcasting in a way few others can match. He's seen far too
many stations fail to meet the shifting tides of the media
market, or more commonly, hurt themselves worse in the attempt.
In 2009, Marty started Radiowise Inc. to help as many companies
as possible to launch, rebuild, and evolve while avoiding these
issues.


However, since he decided to shut down Radiowise, now seems liek
athe right time to ask him about the specific problems he's seen.
Together, we dive into the challenges radio stations face in
2022, the way many companies are failing to address them, and the
problems with the CRTC's stagnant grip on broadcasting.


We also discuss Marty's extensive catalogue of public service
efforts, but did not have a chance to list off the specifics.
He's a recipient of the Queen Elizabeth II Diamond Jubilee Medal
for community service, and he's been directly involved with a
staggering number of charitable organizations: The Jerry Forbes
Centre, Santas Anonymous, the Edmonton Singing Christmas Tree,
Crescendo, and the John Cameron Changing Lives Foundation.


If you want to hear more from Marty, you can check out his blog,
Marty's Musings, where he talks about everything from business
advice to travel planning. You can also connect with him on
Twitter, Facebook, Instagram or LinkedIn. If anything - do it for
the travel advice!


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