Fred Jacobs: Catching Up

It has been 515 days since we had Fred Jacobs has been on the
show. Back then we were unpacking a lot of the surprising results
from a Covid induced Tech Survey. This time we have the benefit
of catching up on three pieces of research that I felt needed
discussing: The two Tech Survey's for Public Radio and Commercial
radio, and the AQ4 Survey which targets air talent.


The fourth instalment of AQ was released at Morning Show Boot
Camp in Chicago in August and it is an eye opening piece of
research that is riveting for air talent as it allows them to
feel a little more connected in the daily battle of content
creation in 2022. You can link to the results here. Fred feels
that the research is important enough to share with your radio
group. If you over see a number of radio stations and need your
owner, VP or local decision maker to see the results, Fred has
made himself available and you can reach him at +1 248-353-9030.
It takes about 45 minutes.


Matt's Hot Take: If the report were about what your clients
thought of you, you'd have a copy on the corner of your desk.


Fred and I also talked about their return to the Consumer
Electronics Show in Vegas. Click here to join them.


CLICK HERE to get a transcript of this episode.


A thanks to the people who support the show each week and allow
it arrive on your phones for free.


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