Bryan Barletta, Sounds Profitable: Remedial Ad Tech 101

Bryan Barletta is back to tell us about the evolution of his
company, Sounds Profitable. He started it two years ago, and
since then it's evolved harmoniously alongside the podcast
industry. You don't need even need to have podcast ads on your
show to find value in its podcasts and newsletters, which we
highly recommend you subscribe to.


In this episode, we speak to Bryan about the first two years of
Sounds Profitable. We discuss the podcasts he's on-boarded, like
The Download, and the great podcast people he's worked with:
Arielle Nissenblatt, Lauren Passell from Tink Media (check out
their newsletter here), Tom Webster, Evo Terra, James Cridland,
and more. We also discuss the value and difference between
programmatic and dynamic ad insertion - and how (and if) you
should be using it to monetize your show.


We also have some special segments and questions from Jon Gay of
Jag In Detroit Podcasts, and Mary Anne Ivison, who does some
awesome voicework and has a kick ass podcast we produce called
"Let's Take This Outside." In particular, Bryan helps Mary Anne
find the best way to handle which ads can run on her show. Be
sure to check out the episodes we recorded with them too.


Finally, Bryan shares the reasoning behind the incredible study
he did with Sounds Profitable, called The Creators. He talks
about how the data was gathered, what it means, and how everyone
in the podcast space can benefit. If you'd like to view the study
yourself, you can download it here.


Matt Fogarty Voiceovers


nLogic


Megatrax - Licensed Music for your radio station or podcast
production company.


Click Here for a full transcript of this episode.


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