Adam Seaborn: The Sports Podcast Boon

Adam Seaborn is a sports media analyst and head of partnerships
at Playmaker Capital. Last year, the Nation Network was purchased
for $15 million and perhaps a few eyebrows went up. By 2023
standards, it appears to be a bargain given the dissolution of
notable sports radio properties that have disappeared in markets
like Calgary, Vancouver, Hamilton and Winnipeg. Of note, Maryann
Turke who ran Bell for a number of years, and also worked at the
NFL is the company's board director. This is a sector of the
content economy that has value with a long runway for growth.


In this episode, you will pick up a few best practices on how to
make your sports podcast flourish, what the numbers say between
both traditional and digital media, and how we count all this in
order to sell it to advertisers. Please Follow Adam on Twitter...
he's a good follow.


A thanks to the people who support the show each week and allow
it arrive on your phones for free.


Matt Fogarty Voiceovers


NLogic: TV & radio advertising and audience data solutions


Megatrax - Licensed Music for your radio station or podcast
production company.


A transcript for this episode is available here.


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