Rick Cummings: Radio Brands Built to Last

A few episodes ago, I interviewed Jeff Smulyan about his new
book. As I read the book "Never Ride a Rollercoaster Upside
Down", I wanted to hear more about the construction of some of
the great radio stations like KPWR (Power 106) Los Angeles, and
Hot 97 in New York. Rick Cummings was apart of those and number
of other radio success stories.


In this episode, Rick shares some great radio stories like what
it was like to build Power 106 using a coalition of records from
both pop, dance and Latino influences. You might think that the
stories gets embellished along the way but no; there was true
consternation amongst music and radio on how to handle a station
like Power 106. (Check out the episode page for proof) You will
also hear about Rick's favourite mistakes, (his three favourite
to be exact) and how Emmis accidentally purchased a top ranked
radio station in WLOL. Rick also shared his experiences working
with great talent from David Letterman to Big Boy.


A Transcription of this episode is available here.


This show is made possible every week by contributors like:


Blurve: A great way to help you prep your Show.


NLogic: TV & radio advertising and audience data solutions


Megatrax - Licensed Music for your radio station or podcast
production company.


See Privacy Policy at https://art19.com/privacy and California
Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.