Lauren Passell: Podcast Marketing Therapy

Lauren Passell is the owner of Tink Media. Her experience in
Public Relations . gives her a unique perspective. But simply
put, podcasting is public relations. Everything from getting the
guest, preparing the show, and marketing and promoting the show
is what a great PR firm executes; all in the name of messaging
and creating audience awareness. Lauren along with Arielle
Nissenblatt, embarked on podcasting's ultimate PR campaign with
last April with the "Adopt-a-Listener" podcast initiative to
recruit more people to connect with podcasts.


I was speaking with lauren about podcast marketing – it felt very
therapeutic hear someone with an equal disdain for wasting money
on social media ad spending and the need to upgrade our podcast
artwork.


Lauren offers free podcast marketing suggestions in her
newsletters that you can find here:


Podcast The Newsletter


Podcast Marketing Magic


Lauren and I also spoke at length about promos swaps. Tink Media
has a place where you can find some people to do a promo swap
with.


You can also do a little exploration with your podcast
neighbourhood by using Rephonic's cool tool.


This show is made possible every week by contributors like:


Blurve: A great way to help you prep your Show.


NLogic: TV & radio advertising and audience data solutions


Megatrax - Licensed Music for your radio station or podcast
production company.


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