Fatima Zaidi: Founder of Quill Inc. and Co-Host

Fatima Zaidi is the Founder and CEO at Quill Inc., an
award-winning production agency specializing in corporate audio,
and CoHost, a podcast growth and analytics tool. 


In this episode you'll hear Fatima talk about what goes into
creating successful and listenable podcasts, how she fell into
the tech industry, and the opportunity that presented itself in
podcasting. We also discussed why her company created Co-Host
which is a podcast analytics and audience insights platform
built for brands, and why attribution is a good thing. We also
spoke about which metrics are important and share some tips about
podcast promotion. Also why podcast ratings and reviews help,
(it's not the algorithm) and why Zoom is a horrible place to
record your podcast.


Finally, who pulled the fire alarm at Podcast Movement?


A Transcription of this episode is available here.


This show is made possible every week by contributors like:


Blurve: A great way to help you prep your Show.


NLogic: TV & radio advertising and audience data solutions


Megatrax - Licensed Music for your radio station or podcast
production company.





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