Erin Trafford, Story Studio Network: The Canadian Media Conundrum

Erin Trafford is a co-founder of Story Studio Network, a full
service content branding and podcast experience for brands she
co-founded with her dad Dave Trafford, who is a radio mainstay in
the Greater Toronto Area, and a regular contributor on Newstalk
1010 up until July when layoffs occured. Erin has the unique
experience of growing up with a parent in broadcasting, which
means you have been immersed in radio (from the inside) all your
life. Erin's radio career started with an internship at CJAD in
Montreal, helping to launch what is now the Moose in North Bay,
working as a reporter for Global TV in Halifax, before finally
co-founding her company.


In this episode, you will hear Erin's pathway from broadcast to
podcast, what she believes we can do to fix Canadian Media for
the better, and why your business should be podcasting.


This episode also marks a change in the way we distribute
content. We will be adding in the raw YouTube recording of our
conversation instead of a simple audiogram post to YouTube. You
can see it here.


Find Erin on LinkedIn and Instagram (@its.ErinTrafford) and
explore opportunities with Story Studio Network in the show
notes.


Connect with Erin's new podcast - The Fourth Draft.


A transcription of this episode can be found here.


Thanks to the following organizations for supporting the
show:


Blurve: A great way to help you prep your Show.


Megatrax - Licensed Music for your radio station or podcast
production company.


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