Steve Goldstein: The New Rules of Podcasting

Steve Goldstein is back after a nearly three year absence from
the show to talk about video and podcasting. Last summer - video
was the main topic of conversation at Podcast Movement, largely
on the heels of a presentation by Steve Goldstein from Amplifi
Media and Jay Nachlis from Coleman Insights.


The study surveyed podcast listeners on how they "consume"
podcasts across platforms like YouTube, Spotify, Apple etc. Key
findings were that 72% use multiple apps to listen, and 75% said
a podcast can be audio or video. Steve and I also discussed how
people are consuming podcasts in different ways - watching full
videos, clips, highlights etc. Podcasters need to make content
available in multiple formats to reach wider audiences. How? Well
that's still something each individual podcaster needs to figure
out.


The Sound Off Podcast started recording a video version of our
episodes shortly after this study was released. We are interested
to know what you think.


In the spirit of the study and this episode - we released this
episode a few days early on YouTube, and spent a little more time
than we would producing a video product.


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


Also we added the Sound Off Podcast to the The Open Podcast
Prefix Project (OP3) A free
and open-source podcast prefix analytics
service committed to open data and listener
privacy. You can be a nosey parker by checking out our
downloads here.


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