Maie Pauts: Low Maintenance Maie

Last June, I got to watch Maie Pauts receive the Rosalie Tromblay
Trailblazer Award. There was a 10 minute video summary of her
career along with the tributes and highlights. This is a longer
version of that.


In this episode, you'll hear how Maie got her start in radio at
the campus station at Ryerson University in Toronto. She
originally wanted to work in TV production but fell in love with
radio after joining the campus station. She hosted a funk/R&B
show at the campus station before getting her first radio job at
an AM station in Brampton. She later joined the legendary CFNY
station in Toronto where she worked from 1986-2001. In the 90s,
CFNY went through an ownership change and started playing more
commercial hits, which upset some core listeners. But it also led
to increased ratings. After leaving CFNY, Maie did a short stint
in talk radio before joining CHUM FM's in 2002. She later moved
to Boom 97.3 in 2010, playing hits from the 70s, 80s and 90s.


What's the key to Boom's success? Talking about current events
while playing older music. This allows the brand and
personalities to connect with listeners of all ages.


Finally, Maie received the Rosalie Trombley Trailblazer Award
from Radio Trailblazers Canada for her contributions to radio
over a 40+ year career. If you would like to nominate someone for
that award this year, please nominate them now.


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


Also we added the Sound Off Podcast to the The Open Podcast
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service committed to open data and listener
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