Mark Asquith: In & Around Podcasting

Mark Asquith is the British Podcast Guy. He is also the
co-founder of Captivate which was purchased by Global in December
of 2021. Mark has been Helping podcasters to grow their audience.
What I really like about Mark is his thinking when it comes to
monetization and growing your audience; he is not beholden to
things podcasters hold sacred.


In this episode he shares insights from over a decade of
experience in podcasting. He discussed the founding of Captivate
to provide superior customer service and problem-solving for
podcasters. Asquith emphasized understanding diverse revenue
streams beyond just sponsorships. He challenged the sole focus on
monetization and viewed podcasting also as a platform for
enjoyment, explored the evolution of podcasting and adaptation to
changes, and analyzed the benefits of displaying podcast metrics
like downloads transparently while acknowledging individual
decision-making based on goals. Mark also discussed work-life
balance, releasing episodes when competition is lower, and the
support of his team across time zones.


A video of the show is here.


A Transcription can be found here.


You might remember we had Danny Brown from Captivate.fm on our
show last year. Now Danny and Mark have combined to start a new
podcast called "In & Around. Podcasting" which will higlhight
how podcasting is for everyone. While there are other shows for
the enthusiasts, the techies, the business side... In &
Around Podcasting will be for podcasters by podcasters. You can
learn more about the show here - and do follow or subscribe.


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


Also we added the Sound Off Podcast to the The Open Podcast
Prefix Project (OP3) A free
and open-source podcast prefix analytics
service committed to open data and listener
privacy. You can be a nosey parker by checking out our
downloads here.


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