Sarah Christie: Managing The Music

We're back with another radio star this week- one whose career I
actually contributed to.


Sarah Christie has been in radio for well over a decade, and
currently serves as the National Music Manager for Virgin Radio
Canada. We discuss her rise through the radio ranks, from a
humble intern who moved to Winnipeg for an internship as soon as
she was able, to one of the most important folks on Virgin's
team. We also discuss how I hired Sarah myself back in the day,
but didn't actually meet her until 5 years later. Radio is funny
like that sometimes.


Sarah shares some in-depth insights on the changing state of
radio programming over the last decade. Things sure ain't the way
they used to be, and stations have had to adapt to a whole
truckload of new technology to stay on top of current music
trends, including trolling TikTok for the newest surprise hit.
She also discusses why she spent most of her career in Winnipeg,
and what makes the city so special to her.


Late in the show, we shift towards talking about Sarah's other
interest, climate change. Sarah's got her own podcast, Earth
Care, which provides listeners with a bevy of tips and ideas to
help reduce their carbon footprint. You'll hear lots about it in
this interview, but you should also check out the show for
yourself if you want to, well, care for the earth.


You can find Earth Care on iHeart and Spotify.


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Transcription of this episode is available here.


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


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