Craig Bruce: It's Different Down Under

Craig Bruce’s radio days started in 1986 hosting shows in
Australia. He now consults for radio stations and launched a
podcast called Game Changers Radio in 2016, featuring interviews
with radio personalities from around the world. While the show
podfaded in 2020, it is the new series called Melbourne Radio
Wars, which documents Kyle and Jackie O’s entry into the
Melbourne radio market.


On this episode, you will hear about the differences between
Australian and North American radio. The key to Kyle and Jackie
O's success is their chemistry from 20 years working together,
Kyle's humor, Jackie's ideas, and excellent resourcing/marketing
by the station, and how Craig works with younger producers to
bring fresh ideas.


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


Also we added the Sound Off Podcast to the The Open Podcast
Prefix Project (OP3) A free
and open-source podcast prefix analytics
service committed to open data and listener
privacy. You can be a nosey parker by checking out our
downloads here.


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