Heather Furr: Getting Digital Direction

Heather Furr is the Director of Digital for the Bob & Sheri
Show. They have 70 radio affiliates that they work with. Inside
the walls of one radio station, digital strategy is an ongoing
discussion and debate over best practices, staying on brand and
what makes content go viral. Heather's work day is about deciding
what is important in the moment and making sure the show is
represented online whenever and all the time. (Yes I wrote that)


Our discussion included the challenges faced by young people in
the radio industry, including limited opportunities for growth
and development, lack of competitive pay, and the need for radio
to adapt to changing times. Heather the importance of adapting to
industry trends, managing expectations, and providing education
and training to support young talent. We also highlighted the
often-overlooked contributions of industry professionals,
including promotions assistants, traffic department staff, and
digital content creators. Additionally, Heather mentioned the
significance of social media in creating a sense of community and
connection among their audience, and the importance of building a
strong online presence for radio stations. Finall,y (and this is
the best part) Heather shared her strategies for creating a
community around their podcast and prioritizing digital
platforms.


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


Also we added the Sound Off Podcast to the The Open Podcast
Prefix Project (OP3) A free
and open-source podcast prefix analytics
service committed to open data and listener
privacy. You can be a nosey parker by checking out our
downloads here.


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