Carlota G: Radio Ressurxtion

Carlota G is the midday host at 107.5 XTreme Radio in Vegas. We
discussed her early career path in radio, starting as a vinyl
collector in high school and later transitioning from a medical
billing job and then into broadcasting. She was inspired by DJs
like Dusty Street and Doug "Sluggo" Roberts of KROQ fame.


Carlota shared stories of her early days in radio, including
moving from Southern California to smaller markets like
Porterville and Fresno to get her start. She quickly moved up to
doing overnight shifts at age 22. We discussed the music scene in
the 1990s, including the diversity of alternative radio and the
impact of Napster. Carlota honed her interviewing and programming
skills over the years, including a long tenure at KCRW.


Carlota opened up about the challenges she faced during the
COVID-19 pandemic, including losing her job and suffering
long-term health effects. She praised her current boss, Cat
Thomas, for his forward-thinking leadership.


We also talked about the potential for revitalizing rock radio by
blending alternative and rock music, and Carlota shared her
experience of turning around the struggling X107.5 station in Las
Vegas. She believes radio can make a comeback by focusing on
community engagement, personality, and great music.


A video and transcription of this episode can be found on our
network page.


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


Also we added the Sound Off Podcast to the The Open Podcast
Prefix Project (OP3) A free
and open-source podcast prefix analytics
service committed to open data and listener
privacy. You can be a nosey parker by checking out our
downloads here.





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