Dan Misener: The Art & Science of Podcasting

You likely know Dan Misener for his work in Podcasting - but I
managed to trace his roots back to radio. Specifically, to CBC
and shows like DNTO (Definitely Not the Opera) and Spark with
Nora Young. His radio days actually stretch back a little further
than that to campus radio at Dalhousie's CKDU in Halifax. But it
was his time at Pacific Content where Dan began to explore
audience development in the podcast space. Yes, he could have
continued on making great sounding shows at places like the CBC,
but what's the point if you aren't getting everyone to listen,
right?


In this episode we will discuss those early radio days and the
natural transition to podcasting, the experimenting at the CBC
with Spark, and the creation of a feedback loop for the show. We
also spoke about the importance of the packaging of your podcast
and how it appears in podcast catalogues and on a dashboard
display in a vehicle. We also talked about some of the cool blogs
that Dan has written, the very helpful Podcast XRay that was
released earlier this year which helps you find out things about
show's like release days, enclosure tags and the brand new
analytics Dashboard from Bumper presents another look at podcast
metrics focusing in consumption and verified listens to a show.
Yes downloads are cool but have you ever appreciated the Time
Spent Listening (TSL) to your show?


Dan has given us a look into new Bumper Dashboard for their
clients and we make a few observations about the Sound Off
Podcast. Some we knew; some we did not.


We also touched on some other lingering podcast questions like,
does it matter what day of the week you release an episode, and
what's the role in video for your show. The answer to both is...
YES!


I did not ask Dan about his feelings about Rogers (mis)handling
the attempted shuttling of Pacific Content, nor the ensuing sale
to Lower Street... there were podcast marketing strategies to
pursue after all.


A Transcript and video version of the episode is available on the
network page.


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Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


Also we added the Sound Off Podcast to the The Open Podcast
Prefix Project (OP3) A free
and open-source podcast prefix analytics
service committed to open data and listener
privacy. You can be a nosey parker by checking out our
downloads here.


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