Sharon Taylor: High Performance Podcasting

Sharon Taylor, Senior Vice President of Podcast Strategy and
Product Operations at Triton, discusses her career journey from
hospitality management to podcasting. She joined Omny Studio in
2016, initially on a contract basis, and later becoming CEO.
Sharon highlights the evolution of Omny Studio from a radio tool
to a comprehensive podcast platform, and its acquisition by
Triton. She emphasizes the importance of brand safety and
suitability in podcast advertising, and introduces Sounder, a
tool developed by Triton to enhance contextual analysis and ad
targeting. Sharon also touches on the challenges and
opportunities for Canadian podcasters, noting the need for a
unified approach and diverse revenue streams.


We also spent some time discussing the power of mobility; she has
moved on multiple occasions across numerous time zones. She's
currently living in my hometown of Montreal where the food is the
best in Canada. Her favourite restaurant? Nyk's Bistro on Bleury.


(Not to be confused with the landmark Chez Nick's on Greene
Avenue in Westmount) Take a date to Nyk's, take your mother to
Nick's)


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


Also we added the Sound Off Podcast to the The Open Podcast
Prefix Project (OP3) A free
and open-source podcast prefix analytics
service committed to open data and listener
privacy. You can be a nosey parker by checking out our
downloads here.


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