Jeff Umbro: The Podglomerate Approach

Jeff Umbro, is the founder of The Podglomerate, an award-winning
podcast services firm specialized in production, marketing, and
monetization of outstanding content.


In this episode, we discussed his transition from book publicist
to podcasting, highlighting the company's evolution since 2017.
He emphasized the importance of podcast promotion, noting that
cross-promos are effective but should not be the sole strategy.
Jeff also shared his insights on video's role in podcasting,
noting its potential for discovery and engagement. He also
addressed the complexities of monetizing podcasts, including the
challenges of dynamic ad insertion and the need for fair CPMs.
Our conversation concludes with Jeff's plans to develop a
dashboard for better data tracking and his ongoing client
projects, including "Master Plan" and "A Fine Mess."


Rather unintentional, but we discussed a promo swap we did back
in 2019 between the Podglomerate's Storybound and Sound Off's
Writing Class Radio, and what the ROI was.


A Transcript and video version of the episode is available on the
network page.


Jeff also has a podcast called "Podcasting Perspectives" which
goes even deeper into podcasting than this one does. And yes - he
does video on Spotify and YouTube.


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Also we added the Sound Off Podcast to the The Open Podcast
Prefix Project (OP3) A free
and open-source podcast prefix analytics
service committed to open data and listener
privacy. You can be a nosey parker by checking out our
downloads here.


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.





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