Tony Garcia: Work Smarter, Sound Better, Make Money

Tony Garcia's journey through the radio industry over the past
four decades provides a fascinating glimpse into the evolution of
syndicated content and the changing landscape of the medium. From
his early days as an intern at the iconic WNBC in New York during
the 1980s, Tony's enthusiasm for radio was palpable, as he
recounted the excitement of being part of the station's shift
from album rock to the burgeoning new wave scene.


This passion led Tony to create his own syndicated show, "Wave
Breaker," while at WNYU. Through sheer determination and a
willingness to learn on the job, he navigated the complexities of
distribution, leveraging techniques like bulk-erasing tapes to
get the show into the hands of eager college radio stations
across the country, and in Europe. This laid the foundation for
Tony's deep understanding of the syndication business, which he
would go on to apply in roles at companies like Progressive Radio
Network and the Wall Street Journal Report.


Tony's insights into the strategies employed by media giants like
Dow Jones, who adeptly repurposed content across their various
platforms, underscores the importance of adaptability in an
ever-changing industry. The transition from vinyl to CDs, and
eventually digital distribution, further highlights Tony's
ability to evolve with the times, always seeking to provide the
most efficient and cost-effective solutions for his clients.


The story of Tony's involvement with the Bob & Sheri show,
from the initial challenges to the eventual triumph, exemplifies
his knack for identifying and nurturing talent. By enabling
ownership of their IP and digital presence, Tony demonstrated a
keen understanding of the value of intellectual property in an
increasingly fragmented media landscape.


As Tony looks ahead to the future, his enthusiasm for the
potential of hyper-local podcasts and the continued expansion of
Bob & Sheri, and publishing ventures reflects a visionary
mindset.


A video and transcript of the episode can be found on the network
website.


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