Mary Anne Ivison: Three Years Later

Mary Anne Ivison was laid off in 2021. Ivison discusses the
difficult transition and mental health challenges she faced after
losing her job, but how she eventually found success in voiceover
work and launching her own podcast "Let's Take This Outside".


We covered the ups and downs of building a voiceover business,
including the challenges of working with agents and the impact of
AI on the industry. Ivison shares her perspective that while AI
may take over some lower-end voiceover work, the level of
direction and variation required for many commercial projects
still requires human talent. We also touched on the state of the
podcast industry, acknowledging the difficulties of monetization
and the shift towards more VC-backed companies. However, they
emphasize the importance of finding a niche and building a loyal
audience, rather than chasing download numbers.


Mary Anne is candid about the mental toll of the freelance
lifestyle and the need to manage expectations, and that entering
these creative fields requires a realistic understanding of the
hard work and persistence required for long-term success.


Another honest episode providing an insightful look at the
realities of navigating a career transition and building a
sustainable creative business in the modern media landscape.


A video and transcript of the episode can be found on the network
website.


Please sign up for the SOUNDING OFF Newsletter. Full of all
the verbal diarrhea you never knew what you were missing in your
life.


Also we added the Sound Off Podcast to the The Open Podcast
Prefix Project (OP3) A free
and open-source podcast prefix analytics
service committed to open data and listener
privacy. You can be a nosey parker by checking out our
downloads here.


Thanks to the following organizations for supporting the
show:


Nlogic - TV & Radio Audience Data Solutions


Mary Anne Ivison at Ivison Voice. - Make her the female
voice of your radio station.


Matt Fogarty Voiceovers - It's great to have Matt back for
2024 supporting our show. Make him the imaging voice for
your radio station by contacting him through his website.


Megatrax - Licensed Music for your radio station or podcast
production company.


See Privacy Policy at https://art19.com/privacy and California
Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.