Fred Jacobs: Survey Says...

We love having Fred Jacobs from Jacobs Media on the show to
discuss things like Tech Survey and the AQ Study. What do
listeners come to radio for? Well since 2018 it has been for
personalities first, then music. I'm not sure what you are being
told from your program director, but depending on the market or
format, they could be working off some old thinking. We also
spoke about the lack of women in various radio roles including on
air and the need for more female program directors. We also
discussed the disconnect between AI and innovation, and some of
the perceptions that "podcasting is taking over" when in fact,
most radio P1 listeners are not that interested in the medium.
One of the more successful formats is Christian Radio when has
all the things commercial radio strives for... an emotional
connection with listeners. We also discussed the financial
struggles of public radio.


If your radio station is interested in participating in the Tech
Survey Study for 2025, click here.


Deadline is December 19.


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show:


Nlogic - TV & Radio Audience Data Solutions


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