Annalise Nielsen: Branded Podcasts and Beyond

Annalise Nielsen is the head of podcast strategy and development
at Lower Street. We talked about the college years at Queen's
University and how her professor was an early podfader in an
attempt to create lecture podcasts. We also spent some time
discussing her work at a Television station and later, Rogers and
Pacific Content. She emphasized the importance of newsletters and
targeted social media for podcast promotion. Nielsen also
discussed the shift from video-heavy podcasts to clips and the
potential for independent creators to thrive in the future.


Lower Street is a leading podcast production company and makes
award winning branded podcasts.


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