Defining customer value to drive innovation in design and construction | Will Lichtig, Chief of Staff at The Boldt Company

Will Lichtig, Chief of Staff at The Boldt Company joins Technical
Director Adrian La Porta on this episode of the Built Environment
Matters podcast.


We learn how Will's twenty-five years of experience as a
construction lawyer allowed him to see the failings of the design
and construction industry firsthand. Will now uses this knowledge
to reshape the construction industry in a way that promotes
project success. In his role at The Boldt Company, he is now a
recognised leader in the lean and integrated project delivery
movements. 


Listen in to hear his fascinating story and why he believes that
the first place to start innovating is around the definition of
customer value and the range of options that might exist to be
able to help a customer achieve that value. And that's well
before you get into designing the facility. 'If you don't get in
early enough, you're gonna foreclose many of the options that
might otherwise exist to help the customer discover what might
really be valuable to them.'


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To learn more about Bryden Wood's Design to Value philosophy,
visit www.brydenwood.com. You can also follow Bryden Wood on
LinkedIn and X.