Driving The Music Business Forward with Joey Scoleri, Head of Industry Relations, Live Nation

Episode Notes:


Something that is extremely important when it comes to
relationships is really knowing who you are working with. Joey
understands that working in the concert business, a lot of what
goes on is about the customer, but he also knows that a large
part of his job is working with many of Live Nation’s partners
and different stakeholders.


3 Takeaways:



Rejection is something that happens, and it’s okay. It’s
very important to know and understand that if you know you are
okay with rejection you will have more of a chance to
succeed.


Don’t forget to be happy. Everyone wants to be successful in
their job, but in reality, being happy is the definition of
success.


When you talk to a customer or a client like they are a real
person, just from that alone you have already got their
attention because you’re treating them like they are a real
person and they matter.



Key Quotes:



“There are so many things that go into putting on an event
of any sort, not just concerts, whether it's insurance, whether
it's liability, whether it's logistics, whether it's the
security that no one ever thinks about it, they just come to
the event and not that they think it just magically appeared,
but at times it seems like it just magically appeared, but make
no mistake, there is a ton of work that goes into it”


“The [customer] asks you the question what's going on
because you've said to them, I'm not having a great day. So now
you've basically made yourself vulnerable. That’s
authentic...Now. All of a sudden, in a matter of 15 seconds, my
bond with you was strengthened exponentially."


"The more you meet people and the more you treat them just
like people and the more you cheat, look at them to see who
they are, the more real and rewarding that interaction can
be."



Thank you to our friends


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Bio:


Joey Scoleri is currently Head of Industry Relations for Live
Nation Canada. He creates marketing strategies which promote and
co-brand superstar artists along with newer talents to connect
directly to fans through Live Nation’s vast array of direct and
partner fan connection channels. Joey has worked on tours with
U2, Jay Z, Madonna, Coldplay, Aerosmith, The Weekend, One
Direction, and many more. Prior to this Joey spent 12 years at
The Disney Music Group working with artists such as Queen, Jonas
Brothers, Miley Cyrus, Hilary Duff, Rascal Flatts, and more in
his capacity as VP of promotion and sports marketing. Joey also
worked at Elektra Records and steered campaigns from artists
including Metallica, AC/DC, and Motley Crue. Before moving into
the management side of the music business he spent 10 + years as
“Joey Vendetta” at Q107 Radio in Toronto as Program Director,
Afternoon Drive Host, and as a National Television Personality
for many years.