How to Cultivate Effective Business Partnerships with Mark Hall, Head of Venture Capital and Startup Partnerships at Google

This episode features an interview with Mark Hall, a business
leader at Google. He manages partnerships with startups and
venture capital firms.  Mark is also a contributor to Forbes
on the topics of tech, leadership, and venture capital. We talk
with Mark about cultivating effective partnerships, shepherding
new businesses into being, and leveraging Google’s resources to
ensure their success.


3 Takeaways:


Building partnerships means investing more time in
relationships and working in a less transactional way.

Providing a great customer experience can sometimes be as
simple as  putting in the effort to engage with the
customer.

In a partnership, mirroring your partner’s  successful
work style drives productivity and progress.



Key Quotes:


“Every organization, regardless of whether you're in the
venture space, whether you're a B2B or consumer company, you have
to prioritize customer experience because it becomes the
lifeblood of your success.”

“In the partnership space, they take a long-term view–that
time horizon in terms of how you look at the value of that
relationship. I think that's the biggest delineation between a
successful partnership versus unsuccessful.”

“Prioritize relationships. Periods of give and take on both
sides is a natural order of that process and embracing that is
key. If you have a dynamic relationship, it allows you to ensure
that there's that back and forth and continued building and
strengthening.”



Bio: 


Mark leads Google's west coast partnerships with startups and
venture capital firms. He's been at the company for over 8 years
and spent a large portion of his tenure in the company's cloud
division. Mark is also a contributor to Forbes, writing on the
topics of technology, business and culture, and has been featured
in Business Insider and Huffington Post.


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This episode is brought to you by IBM. If you are responsible
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