How Often Should I Be Doing Video?

A question often asked from global organisations to local
organisations of all sizes and scales is:  How Often Should
I Be Doing Video?  


While many organisations create content regularly, many still
only do this tactically - the publish because their competitors
publish, the publish because they feel they need to or they read
they had to...  The question of how often should I be doing
video should be more strategic than tactical and once you think
of the question in those terms it tends to answer itself much
faster.  In today's episode from APV, our Head of Content
and Business Development Harry Pang gives his tips, thoughts and
advice on this question.