Mastering Video Content Marketing

A lot of clients and creators just don't know where to start their story when it comes to creating compelling and engaging videos that actually attract, engage, delight and drive audiences to action.  In today's episode of mastering video marketing from APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to give you another one of his story tips...  Today's tip is to start boldly!

Whenever Creative Director Thomas J Elliott meets with new clients or prospects many of them ask him where they can find ideas for their video content.   In a similar vein when many clients brief APV on a new project they will often send video samples from competitors they would like to emulate or improve upon.   In today's episode from APV on mastering video marketing, Creative Director Thomas J Elliott is going to be talking about how in both of these situations it is a great idea to widen the scope of your influences and look outside of your particular vertical or field for inspiration.

When choosing the right partner (be they an agency, production company or freelancer) determining what is the right price for the services and solutions can be difficult for many clients to measure.   In today's episode Harry Pang from APV is going to talk through the elements you should consider when considering the price of a video creator and their services and solutions.

Choosing your aspect ratio is a key element in determining your film’s composition and mood.    Can you compose and light wider shots?    Do you want to focus the audience’s attention on certain details?    Do you want to immerse them in the film’s lavish or fantastical environments? Or do you want to confine their field of view to avoid emptier, flatter settings?   In this episode we will answer many of your questions about Aspect Ratio and how to choose the right one.