Not Local Enough?

A challenge for many multinational and international brands,
businesses, organisations and institutions branching out into new
marketplaces is how to retain their identity and the DNA of their
brand while also finding a way to speak directly and
appropriately to the local audience.  


In today's episode from APV, Harry Pang - Head of New Business
and Content development shares his insights on how APV solves
this challenge on a daily basis and how you can better adapt
international stories for a local market.