You Don't Need A Story?

In today's episode of mastering video marketing from the team at
APV, Creative Director Thomas J Elliott is going to share with
you a story about an amusing myth busting video he watched
recently about how your video doesn't need a story...  Sound
too meta for your morning?  Don't worry it isn't, but it
probably will make you think on a much deeper level about what a
story actually is and what a story isn't and most importantly how
stories are an essential construct in retaining valuable
information gleaned from visual storytelling.