Creating Appointment Viewing For Your Audience

What is the first thing that happens when your favourite Netflix
or HBO show is released?  


You either make an appointment with your TV, iPad or Phone to sit
down and binge watch that show till it is done... Or you set out
a schedule (a time and place to watch each episode) till you are
done.  


While you may not currently think of your commercial and brand
content the same way there is a way you can educate your audience
into seeing the value in your content and setting an appointment
to view it.  In today's episode from APV on mastering video
content Creative Director Thomas J Elliott - 艾湯姆 is going to talk
about just that.