Who's Your Audience?

When briefing in a new video the first question you should always
ask is who is your audience?  


Sadly a lot of people will answer this question with: “This video
should appeal to everyone”.  


But the fact of the matter is even the broadest of content has an
initial target audience who need to identify with it first in
order to share it to a broader audience and build the bridge of
accessibility.  


In this episode from APV of mastering video marketing - Daniel
Clarke, Executive producer of APV Clubhouse will give you some
useful and valuable tools on understanding just who your audience
is.