006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast

Welcome to Season 1, Episode 6, Search Engine Optimization, of Web
and BeyondCast. We have an exciting season in store for you, so I
hope you enjoy the time we'll be spending together. (If you’re
reading this in a podcast directory/app, please visit
http://webandbeyondcast.com/006 for clickable links and the full
show notes and transcript of this cast.) This is just the beginning
of Web and BeyondCast, but you have reached the end of our initial
series, How to Build a Website. If you haven’t yet listened to the
first four episodes on How to Build a Website, I highly recommend
that you hop back to the Episode 002 in the podcast feed (which is
part 1 in the series) and give those a listen. In this episode, I’m
going solo here to explain to you the importance of making your
site friendly and accessible to Search Engines (namely Google), so
that you can get human eyes on your fledgling Small Business
website. I’m going to cover general Search Engine Optimization
techniques, then touch on some of the important concepts you need
to understand so that you are able to work on Local, Mobile and
Social Search Engine Optimization yourself and/or with your Web
designer/developer as you near launch of your website. If you'd
like to discuss this episode, please click here to leave a comment
down below (this jumps you to the bottom of the post). In this Cast
| Search Engine Optimization Ray Sidney-Smith Show Notes | Search
Engine Optimization Resources we mention, including links to them
will be provided here. Please listen to the episode for context.
Webinars on SEO Google Search Engine Optimization Starter Guide
Check AdSense banned domains: http://bannedcheck.com/ Google
Analytics Google Search Engine Console Google My Business Local
Listing Ninja Yext BrightLocal Getting Google Reviews (and
Responding to Google Reviews) Yelp Google Mobile Readiness and Test
My Site Open Graph Test BONUS: Small Business SEO Checklist 
Additional Resources SEO & Marketing Tactics to Rank Outside
Your Local Area | Webinar WPSSO Schema JSON-LD Markup – Structured
Data, Rich Snippet, Google Rich Cards, Pinterest Rich Pins |
WordPress.org WP SEO Structured Data Schema | WordPress.org Best
WordPress Schema Plugin | WP SEO Structured Data Schema Pro How to
Use B2B SEO to Generate High-Quality Leads 10 Tips to Get More
Local Customers from AdWords & Facebook Ads Testing the
WordLift Artificial Intelligence SEO Plugin | Elegant Themes Blog 1
- The SEO Tool For Leaders | Create a FREE account now The
essential small business website checklist | Econsultancy A Simple
SEO Checklist for Small Business Websites - ESPRESSO.digital Small
Business Website Checklist: What You Need Lined Up Before Going
Live The Small Business SEO Checklist | SEO Mark Keeping up with
SEO in 2018: What you should focus on How To Optimize For Facebook
Graph Search: SEO Meets Social Graph Search Optimization: The New
SEO and What it Means - Adweek Is Your Facebook Graph Search Plan
Ready? | HuffPost 7 Key Ways to Optimize Facebook Fan Page SEO
(along with Mozinar ... Facebook Graph Search
https://www.oncrawl.com/oncrawl-seo-thoughts/what-you-need-to-know-about-open-graph/
https://yoast.com/advanced-technical-seo-social-image-ogimage-tags/
https://opengraphcheck.com/ Raw Text Transcript | Search Engine
Optimization Raw, unedited and machine-produced text transcript so
there may be errors, but you can search for specific points in the
episode to jump to, or to reference back to at a later date and
time, by keywords or key phrases. Read More Voiceover Artists 0:00
Welcome to web and beyond cast where of small business comes to
learn about marketing and managing on the web. And beyond. With
your host Ray Sidney-Smith. Ray Sidney-Smith 0:11 Hello, their
small business owners, entrepreneurs and economic development
agents. Welcome to