007 Business Case for Podcasting

On this episode, we are going to be discussing a topic near and
dear to my heart, and a little bit meta, podcasting for Small
Business; more specifically, the business case for podcasting. And,
more importantly, why should you start a podcast for your business?
And, to do that, I’m letting the cat out of the bag here with my
co-author of our forthcoming book, Podcasting for Small Business,
Steve Orr. (If you’re reading this in a podcast directory/app,
please visit http://webandbeyondcast.com/007 for clickable links
and the full show notes and transcript of this cast.) If you'd like
to discuss this episode, Business Case for Podcasting, please click
here to leave a comment down below (this jumps you to the bottom of
the post), or contact us. In this Cast | Business Case for
Podcasting Ray Sidney-Smith, Host Steve Orr is the founder of Steve
Orr Media, which helps clients create and produce podcasts, as well
as become more effective speakers. He has worked with a variety of
small and large clients, including self-employed professionals,
neighborhood business improvement districts, and Fidelity
Investments. Steve launched his consulting business after an
award-winning broadcasting career. As a business news anchor and
feature reporter, his stories for the MarketWatch Radio Network
were heard regularly on some of the country’s biggest news
stations. Steve has interviewed hundreds of people over the years,
including CEOs, celebrities, athletes, and public officials. Ella
Fitzgerald, Mickey Mantle, and then Israeli U.N. Ambassador
Benjamin Netanyahu were among his most memorable. In Steve’s free
time, he writes screenplays and radio plays (and voices the
characters). He’s also a big fan of comedy improv. Show Notes |
Business Case for Podcasting Resources we mention, including links
to them will be provided here. Please listen to the episode for
context. Dr. Robert Passikoff, Brand Keys Lou Kastelic, JD, MBA,
Jordan-Crandus, PA Sign up to learn about when Steve and I launch
our book, Podcasting for Small Business. How to Value a Podcast
Best Tool of the Week | Business Case for Podcasting Podcast
Advertising Resource: WhyPodcasts Raw Text Transcript | Business
Case for Podcasting Raw, unedited and machine-produced text
transcript so there may be errors, but you can search for specific
points in the episode to jump to, or to reference back to at a
later date and time, by keywords or key phrases. Read More 0:00
Welcome to web and beyond cast were small business comes to learn
about marketing and managing on the web and beyond with your host
re Sydney Smith. Hello there small business owners, entrepreneurs
and community Welcome to season one, Episode Seven it's double oh
seven Episode 007 of web and beyond cast I'm racing Smith on this
show we are going to be discussing a topic near and dear to my
heart and a little bit meta podcasting for small business and more
importantly, why you should start a podcast for your business or at
least get into the podcast game you could do more than just
launched a podcast and to do that I'm letting the cat out of the
bag here a little bit with my co author of our forthcoming book
podcasting for small business. Steve or Steve is the founder of
Steve or media which helps clients create and produce podcasts as
well as become more effective speakers. He has worked with a
variety of small and large clients, including self employed 1:00
professionals, neighborhood Business Improvement districts or what
are called bids and Fidelity Investments. Steve launched his
consulting business after an award winning broadcasting career as a
business news anchor and feature. Reporter his stories for the
Market Watch Radio Network were heard regularly on some of the
country's biggest news stations. Steve has interviewed hundreds of
people over the years, including CEOs, celebrities, athletes and
public officials and Steve's free time.