010 Small Business Marketing Video Production on a Budget

Welcome to Season 1, Episode 010, of Web and BeyondCast. On this
cast, we will be discussing marketing video production--what it
takes to get the marketing videos you need for your business
created. And, to do that, I've brought in my go-to expert on video
production, Sharon Sobel of Picture This Video. We are going to
learn about what questions you should ask when starting a video
project, who you're hiring, and what platforms you should use to
get the word out there about your videos once they're made...and
much more. (If you’re reading this in a podcast directory/app,
please visit http://webandbeyondcast.com/010 for clickable links
and the full show notes and transcript of this cast.) If you'd like
to discuss this episode, please click here to leave a comment down
below (this jumps you to the bottom of the post), or feel free to
contact me here about any other questions or comments. In this Cast
Ray Sidney-Smith, Host Sharon Sobel, of Picture This Video, has
been producing video projects for business clients for over 15
years.  Having evolved from tape to DVD, to online delivery,
her experience and varied skills help you rest assured you are
getting someone knowledgeable and experienced in all facets of
production, so she’s able to work with you to produce something
within your budget, and that meets your marketing video needs.
  Show Notes Resources we mention, including links to them
will be provided here. Please listen to the episode for context.
PictureThis Video - Sharon Sobel - Web and BeyondCast - Episode 010
- Marketing Video Production PowerPoint presentation for listeners
to download Mobile Video Tripods (on Amazon) Lavalier microphone
for smartphones/tablets (available as single or double microphone
version)   Videographer - camera work and possibly primary
audio (make sure they know) Video Editor - may also be your
videographer if they have the skill sets; takes the raw video and
your script and edits it to the final video Video Producer -
liaison between client and other video professionals roles
executing the project   Microsoft Word, Google Docs or
LibreOffice Writer   YouTube Vimeo YouTube Live Facebook Live
Periscope / Twitter Instagram (15 seconds of video at a time in
Stories; ~60 seconds for posts) Instagram’s IGTV (vertical only;
one-hour time limit)   Best Tool of the Week (Ray) Ripl
(Sharon) RockNRoller Cart   Raw Text Transcript Raw, unedited
and machine-produced text transcript so there may be errors, but
you can search for specific points in the episode to jump to, or to
reference back to at a later date and time, by keywords or key
phrases. Read More Voiceover Artists 0:00 Welcome to web and beyond
cast were small business comes to learn about marketing and
managing on the web and beyond with your host Ray Sidney-Smith. Ray
Sidney-Smith 0:11 Hello there small business owners, entrepreneurs
and community Welcome to Episode 10 of Web and BeyondCast. I'm Ray
Sidney-Smith and we are going to be talking today about video
marketing in kind of a different way than we typically do. We're
going to flip it on its head and actually talk about video
marketing from the production side, we're going to talk about how
to actually get the fundamentals of production getting video
prepared for how do you plan out a video, how do you do scripting?
How do you get this shooting right for video footage and using some
of the tools for getting the video prepared. And when you need to
hire a professional. I mean, so many times, there comes a point
where you decide, okay, I'm going to do video, I'm going to make
video part of my business marketing strategy. And then it doesn't
happen, it doesn't materialize. And that's when maybe a
professional needs to be brought in. And that's why today I have
brought on the show with me, Sharon Sobel. She is the owner of
picture this video and has been producing video projects for bu...