21: How to Build Your Own Personal Brand - Caroline Ravn

Social media, use to talk to our friends or to sell a product?


A lot of the time it is the second one, it isn't necessarily a
bad thing, but social media is being used more and more for
advertising, and I think you should too, let me explain.


I don't think you should necessarily get an endorsement by a
brand for every video or photo you post, obviously, for content
creators, that's how they make a living, but for us magicians,
it's a little different. See, as magicians, we are the product.
We need to sell ourselves not an app or piece of tech. But we can
use this to our advantage, we can build a personal brand of
it. 


Let's say that you do wedding magic, so your Instagram should be
full of wedding magic, whether that's pictures of reactions, or
of tricks, but when your client (in this case the bride and
groom) look for a magician, come across your page, it shouldn't
be hard for them to find pictures or videos of your doing wedding
magic. 


And this goes for everything, (an extreme example but) if you go
into a supermarket advertised on selling fresh and frozen food,
but when you go in you only find clothes, you go, do they really
sell food? 


That's why building a personal brand is important, so people can
find out more about you e.g what you do. 


We don't only talk about that but we also talked about why
Caroline has done TED talks, how she became a hand model, her
injury and more!


https://www.instagram.com/ravnmagic/


https://www.youtube.com/channel/UCAwiZAy1cOgpSa3L2Pl1cuA


https://carolineravn.com/en/



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Website: https://themysterybehindmagic.co.uk/ 


Email: hello@the.mystery.behind.magic.co.uk


Instagram: https://www.instagram.com/the.mystery.behind.magic/


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