EP45: Ingrid Edstrom - How To Find Your Profitable Bookkeeping Client Niche

Who do you want to work with?


If you answered, “EVERYONE.”


That could likely cost you.


Many bookkeepers don't have a clear niche of clients they focus
on and, as a result, they likely accept any new customers that
walk through the door.


Unfortunately, that thinking can attract potentially bad clients
who are not a fit.


By not taking the time to identify what type of client would be
ideal from a financial and personality standpoint, accepting
“EVERYONE” can lead to increased headaches, stress and payment
issues.


It doesn't have to be this way.


Our guest, Ingrid Edstrom pointed out that in 2015, her
bookkeeping company, Polymath, had 96 clients, but after finding
a profitable niche, it now serves only 30, but it makes double
the money.


Once you figure out what core group of customers work best for
you, it can be an absolute game-changer in your bookkeeping
business.


During this fun and inspiring interview, you'll learn...


Why you should focus on an industry niche that you want to
work with and that can pay you well

What questions to ask yourself to determine your ideal niche
clients

To not be afraid to refer potential clients who aren't a fit
to other bookkeepers



To find out more about Ingrid, visit
https://www.thesuccessfulbookkeeper.com.