EP243: Dr. Robert Cialdini - 7 Powerful Ways To Persuade People

The art of influence and persuasion.


It’s amazing how if you use the right language (verbal or
written), you can dramatically improve how many clients you can
attract to your bookkeeping business.


This week’s guest, Dr. Robert Cialdini will give you a
Masterclass in how to ethically use his 7 principles of
persuasion that are mentioned in the updated version of his
legendary best-selling book, Influence: The Psychology of
Persuasion.


He’s been teaching this topic for nearly four decades and his
insights have been tested and proven.


One of his principles that can help you immediately is
Authority.


People want to follow the lead of experts. So, make sure your
credentials are on your website, LinkedIn and resume. Never brag
about yourself in person with prospects. Let your credentials do
the talking.


If you’re a busy bookkeeping business owner and you’re talking to
a prospect, never tell them that once they’re onboard, “I’ll pass
you over to our Junior bookkeeper.”


By saying the word “Junior” destroys the authority of that person
in your prospect’s eyes instantly.


Who would want to trust her finances to a “junior” bookkeeper? It
sounds like she’s inexperienced.


Instead, if you tweak the sentence by saying, “You’ll be working
with Sally who is a fantastic bookkeeper with 5 years of
experience working with clients such as yourself.”


That reframe immediately makes that person sound more credible
and trustworthy.


This is just ONE bit of gold you’ll get from this episode.


During this interview, you’ll also discover...



The power of having a simple welcome letter on your
website to increase your sales leads


Why providing value to prospects FIRST can lead to big
wins for your bookkeeping business


How to defend yourself from people who are unethically
using persuasion techniques



To learn more about Dr. Cialdini and Influence At Work, visit
this website.


To buy his updated edition of Influence: The Psychology
of Persuasion, click here.