EP246: Sarah DeHaan - How To Effectively Use Facebook To Promote Your Bookkeeping Business

Facebook.


When you’re on it, you’re probably overwhelmed with newsfeed ads
for things you don’t need.


What if YOU could leverage Facebook affordably to promote your
bookkeeping business to people who’d actually WANT your service?


That’s what this week’s guest did and she received terrific
results.


Sarah DeHaan isn’t a social media marketer by trade, but when she
started her bookkeeping business (Anchored Bookkeeping Services),
she had a vision and goals in mind, so she knew to make them a
reality, she had to take action.


She took a chance on creating a Facebook ad (targeted for Prince
Edward Island entrepreneurs in Canada) that cost $46 dollars and
it led to a meeting with an accountant that got things rolling
for her business.


During this interview, you'll learn...



Why you should have a specific audience in mind for
your Facebook ad


An example of what copy to include in your ad


The importance of starting small & affordably when
it comes to creating your ad



To learn more about Sarah, click here.


To investigate Facebook Ads, explore this
link. 


To create your own free Canva images, check this
out. 


This episode is sponsored by our friends at Synder. To
learn more about this smart solution to automate bookkeeping,
visit SynderApp.com today.