EP259: Craig Staley - Where You Should Be Marketing Your Bookkeeping Business

The world of marketing is changing.


With the increasing role of the internet in our lives, customers
are turning to online platforms, like Google, to review and find
business recommendations. 


As small business owners, we know that marketing is a
foundational part of generating leads but we may not know where
to start.


This week’s guest, Craig Staley, is the owner of HG Site Design
and host of the Small Business School podcast. He is passionate
about helping service based small business owners improve their
online reputation to increase revenues. 


During this interview, you'll learn...



Top marketing strategies for small businesses


How to set up and use Google My Business to drive
traffic


Why it’s important to develop a strong content
strategy



To connect with Craig on LinkedIn, go
here. 


You can find out more about HG Site Design on his
website. 


To listen to his podcast, Small Business School click
here.  


This episode is sponsored by our friends
at Synder accounting software. To start a FREE TRIAL
and get a 20% discount
visit https://synder.me/SuccessfulBookkeeper.


You can also check out Synder on social media!


https://www.facebook.com/SynderHQ/
https://www.linkedin.com/company/cloud-business/

https://twitter.com/SynderApp/


Time Stamps


1:58 - Craig’s career journey - from working at a furniture store
in Nebraska to starting his own web design business


05:59 - What inspired him to launch his Small Business School
podcast


8:11 - Key learnings around marketing for small businesses:
leveraging social media, the importance of knowing your audience
& why building relationships is crucial for a successful
business


15:11 - How setting up a Google My Business page for your
business can help attract clients


19:23 - Three key considerations when setting up your Google My
Business page


25:43 - Success story of a company who took advantage of Google
reviews to drive traffic to their business


29:19 - Why you should develop a content strategy