EP261: Nikki Rausch - 5 Steps in a Sales Conversation Every Bookkeeping Business Owner Should Know

First impressions.


Bookkeeping business owners know that establishing a meaningful
relationship with their customers is paramount for long-lasting
success.


Nikki Rausch, sales expert extraordinaire with over 25 years of
selling experience and author of The Selling Staircase, joins us
this week to share her 5-step process for taking control of sales
conversations. 


During this interview, you'll also learn...



How to feel comfortable selling


How to identify what step you’re at & successfully
move forward in any sales discussion


Key conversation techniques to close the
deal



Learn more about Nikki on her website. 


Listen to her podcast, Sales Maven Podcast,
here. 


Connect with her on LinkedIn. 


Download her free eBook here. 


To buy her book, The Selling Staircase, click
here. 


This episode is sponsored by our friends at
Synder accounting software. To start a
FREE TRIAL and get a 20% discount visit
https://synder.me/SuccessfulBookkeeper.


You can also check out Synder
on social media!


Facebook


LinkedIn


Twitter


Time Stamps


1:48 - Nikki’s career journey - from working in tech sales to
studying neuro-linguistic programming (NLP) & empowering
women to be comfortable having sales conversations


5:04 - Client success story


8:56 - The Selling Staircase - Step 1: the introduction


11:24 - Step 2: creating curiosity


17:53 - Step 3: the discovery call


25:56 - Step 4: the proposal


28:24 - Step 5: the close