EP284: Mark Wickersham - How An Entrepreneurial Mindset Can Change Your Bookkeeping Business For The Better

“You cannot cut your way to greatness.”


-Mark Wickersham


Knowing your worth and setting prices that reflect that can be
extremely challenging. Every new client you take on at the wrong
price will make your life harder. If you are tired of working
crazy long hours and still feeling like your financial security
needs aren’t being met, this is the episode for you.


When we shift our mindset away from hourly rates and into value
building, it can dramatically alter your business’ profitably and
future. Focusing only on what we can cut to make savings, is a
limited approach in comparison to the potential for unlimited
growth when we know what value we bring to our clients and price
accordingly.
 
Mark Wickersham, a chartered accountant, author and public
speaker, discusses the importance of investing in ourselves to
create value and opportunities by shifting our mindset to one of
growth and possibility.


Once you get focused on the best end result for your clients,
you’ll wonder why you were ever charging hourly in the first
place.


During this interview, you'll learn…



How to increase sales rather than rely on cutting
costs


How to change your mindset from focusing on cost to a
focusing on value


The importance of getting your pricing right



Learn more about Mark here.


Use coupon code LAST25 to get 25% off your ticket for
Mark’s Profitable Bookkeeping Conference that begins on February
22nd. Visit this website for more details. 


Check out Mark’s Socials:


LinkedIn
Facebook
YouTube
Twitter
Instagram  


Time Stamps


1:47 - What drives profit
6:00 - The entrepreneurial mindset
11:00 - Investing in the right tools and training
15:40 - Pricing on value
21:25 - How do I grow my top line?
25:40 - The power of the price lever
28:50 - Overcoming the ‘cost’ mentality
32:10 - Building value for ourselves builds it for others
33:06 - The Profitable Bookkeeping Conference