EP306: Spotlight - Martin Chee - Elevating Your Bookkeeping With Automation

“If the data exists digitally, the user should be able to control
that information, and use it in any way they want.”


-Martin Chee


How automated are your bookkeeping processes? It can be a real
challenge to keep pace with all the apps, programs, and
interfaces, marketed as making a bookkeeper's life easier. This
can create reluctance to engage with automated processes.


But, how much time are you wasting, manually inputting data, that
could be organized with the click of a button? If you’re afraid
of jumping into the automated pool, this is the episode to ease
you in.


Martin Chee, CFO, and Co-founder of Amaka, talks today about the
role of automation and integration in creating more efficient
businesses. There is more data out there than anyone could manage
by themselves. The more effectively this data is processed, the
greater the insights available.


Martin’s approach is one of valuing the work as much as your
time, to reduce friction points, letting you do far more work,
without the equal time drain of doing it manually, creating time
savings you can also pass onto your clients.


During this interview, you'll learn...



The value of caring for your time, resources &
productivity


How to collect & manage data to the best use of
your clients


The importance of automation in creating better
services



Learn more about Amaka here.



Connect with Martin on LinkedIn.


Time Stamps


1:23 - Martin talks about his career journey
6:14 - Evolving with your product
9:20 - Knowing when to pivot
11:22 - The value of automation
21:25 - Finding the right tools for your business
25:17 - Getting your time back
33:20 - Learning more about Amaka