EP308: Lora Lonesberry - Building Bookkeeping Relationships & Knowing Your Value - Part 1

“It’s like walking down the street naked. You can tell me
whatever you like, but the numbers are going to tell the truth of
what the story of your business is.”


-Lora Lonesberry


Running your own business is challenging. It can be easy to get
caught up in the idea that you are competing against everyone
else for a slice of the profit. But really the only person you
have to compete with is yourself.


Our struggles and mistakes offer us perspective and learning
opportunities. Chances to figure out what we are doing wrong, so
we can start getting it right. Rather than struggling and
suffering over and over again, why not connect with like-minded
people and learn from their mistakes as well as your own. Not to
be better than them, but to better yourself. To find your niche
and add value to your clients in the way only you can.


Lora Lonesberry, owner of Positive Statements, is our featured
guest for this two-part special. Today in Part 1, she talks about
the value of immersing yourself in your industry, finding the
right mentors to unlock your potential and diversifying your
business to minimize risks.


Her approach focuses on paying attention to the details and using
the right tools to build meaningful and long-lasting
relationships with clients.


During this interview, you'll learn...



The value of getting connected to your clients


How to embrace technology & learning
opportunities


The importance of immersing yourself fully in your
industry



Learn more about Positive Statements here and on
LinkedIn.  
 
Connect with Lora on LinkedIn and Twitter.
 
Time Stamps 


   
1:32 - Lora talks about her career journey
4:24 - Immersing yourself in your industry
8:09 - Seizing the moment
15:45 - Showing your clients your value
18:04 - The numbers don’t lie
26:14 - Taking interest in your clients
30:51 - Pricing on your Value
32:02 - Why you should consider becoming a Pure Bookkeeping
licensee