EP313: Dawn Brolin - How To Recognize Your Value To Achieve Success

“Once you realize what you love to do, you get really good at it,
and you can charge a lot more money for it.”


-Dawn Brolin


Finding the path to success is never easy. Even ‘overnight’
successes don’t happen overnight. It can be easy to feel like the
only way to double your profit is by doubling your clients. But
more work isn’t the answer. One of the biggest challenges is
finding out what we really want to do and dialing into that then
accepting we don’t have to do everything. We have to find the
things that spark joy in us. That makes us the kind of people
clients are desperate to work with.


When you connect with the elements of your bookkeeping business
that you truly love, you’ll begin to understand that dollars
don’t drive success, confidence does. If you feel stuck in your
pricing, stuck working more hours than you’d like, handling
elements of the business that aren’t exciting to you. It’s time
to dial into the things that truly bring you joy. And to do them
with such confidence clients will have no trouble meeting your
prices.


Dawn Brolin, CEO of Powerful Accounting and arguably one of the
most influential and powerful women in the industry today, is
this episode's featured guest. Her approach to business is one of
confidence, understanding and continuous learning. If you are
feeling unsure about your place in the bookkeeping industry, let
her words in this episode offer you the motivation you need to
become the best possible version of yourself.


During this interview, you'll learn...



The value of getting out there & getting
connected


How to break the belief barrier to charge what you are
truly worth


The importance of establishing value from the beginning
of relationships



Click here to connect with Dawn.


Learn more about her on LinkedIn and
Twitter.


To check out her book, The Designated Motivator for Accounting
Professionals, go here.


To listen to the DM Disruption Podcast with Dawn Brolin, explore
this link.


Visit here to learn more about Powerful
Accounting.


Time Stamps


2:02 - Dawn talks about her career journey
4:11 - The drivers of change
7:41 - Showing business owners the value of bookkeeping
12:01 - Dawn’s Aha! moments
15:14 - Overcoming our mistakes
20:11 - Becoming the designated motivator
29:01 - The challenges of limiting beliefs
37:50 - Offering the best value to your clients
43:10 - Where to get Dawn’s book for free