EP314: Michael Eckstein - Understanding The Value Of Having A Bookkeeping Niche

“They don’t come to you because you can do numbers, they
come because they enjoy talking to you.”


-Michael Eckstein  
 
Starting a business is never easy, and while we can all theorize
about potential outcomes, there is no substitution for trying and
seeing what works. No one ever learned to run a business in any
other way than just running one.
 
The advice of others is key in this process, but it isn’t the be
all and end all. You have to find your own way, plot your own
course through the business world to create the best possible
outcome for you. What you are doing should be fun! People should
want to work with you for your passion and because you are fun to
work with, not because you have something to sell them.
 
When you find your own personal brand, your own niche, and way of
connecting with clients, you are far more likely to
succeed.
 
Michael Eckstein ‘LinkedIn’s Cutest Accountant’ is this episode's
featured guest. He speaks to the need to embrace yourself and be
authentic about who you are. How to find your niche and
understand the patterns that exist within it to serve clients you
are truly interested in helping. And how to seek out the right
audience by building real connections and friendships.
 
During this interview, you'll learn...



The value of understanding the patterns of your
niche


How to find your audience where they are


The importance of building lasting honest
relationships



Find out more about Eckstein Tax Services here.


Learn more about Resting Business Face at this
link. 


Connect with Michael on LinkedIn.


Time Stamps


1:28 - Michael talks about his career journey


2:44 - Finding the flow in your business


6:28 - The story behind LinkedIn’s Cutest Accountant


8:11 - Finding your niche


14:00 - Understanding your niche’s fact pattern


16:25 - Finding your audience where they are


21:15 - Three base rules for content creation


26:00 - Building lasting relationships