EP317: Natalie Eckdahl - How To Build A Successful Mindset - Part 1

“One of the biggest challenges I see is that women do not
have enough profit coming out of their business, and the base
behind that is they are not charging high enough
prices.”


-Natalie Eckdahl
 
Overcoming the struggles of building a business is tough enough,
and yet for a lot of women, there are considerable added
pressures. Not just in terms of feeling like an imposter in the
workplace, but being scared to price at equal value, or paying
themselves less to not upset male colleagues or partners.
 
Women on average price themselves 28% lower than their male
peers. In the first part of a two-part series, Natalie Eckdahl,
founder of BizChix who is the host of the longest-running female
entrepreneur podcast and voted one of the top women in business
to listen to, talks about shattering glass ceilings, empowering
women in business and how to create the life of your
dreams.
 
If you are building a successful bookkeeping business but are
struggling to overcome limiting beliefs, this two-part episode
series is the one for you. Natalie Eckdahl has years of
experience helping women get past their negative and limiting
mindsets to achieve their personal and professional goals.
 
Her three-pillar approach to creating an enjoyable, profitable,
and sustainable business, could be just what you are looking for
to build your confidence and take your bookkeeping business to
the next level.
 
During this interview, you'll learn...



The value of finding & doing work that fulfills
you


How to change your mindset to one of growth and value,
not scarcity


The importance of overcoming self-made barriers to
success



Click here to find out more about Natalie.


Connect with her on LinkedIn.


Go to this link to listen to the BizChix
podcast.
 
Don’t miss a chance to get your free ticket to The Successful
Bookkeeper Summit on November 9th 2022! Natalie will be speaking
there, so click here for more information.
 
Time Stamps   
  


2:44 - Natalie talks about her career journey
8:10 - Getting used to changing direction
12:20 - Valuing your family, the true V.I.P’s
15:30 - The barriers to enduring business
18:30 - Shattering glass ceilings
24:02 - Changing the numbers by changing our mindset
27:30 - The difficulties of finding your niche