EP318: Natalie Eckdahl - Why Having A Niche Can Save Your Bookkeeping Business - Part 2

“Probably 20% of your clients are causing 80% of the
problems.”


-Natalie Eckdahl
 
Finding your bookkeeping niche is hard. But not as hard as
finding the number of clients needed to make a low-price business
successful. Low pricing may seem like the way to gain many
clients fast. But in reality, this kind of business model is
working against you.
 
When you find your niche, it will be because it is something you
are passionate about, something you can become an expert in,
because you care about it. It is time to stop charging for a
basic general service, and start charging for what your
knowledge, expertise and experience are truly worth.
 
In part two, Natalie Eckdahl, founder of BizChix, host of the
longest-running female entrepreneur podcast and voted one of the
top women in business to listen to, speaks to the need to let go
of mindsets and clients that are holding you back, finding your
niche, and her upcoming virtual talk at The Successful Bookkeeper
Summit.
 
If you are struggling, as an aimless generalist, taking every
client you can for fear of losing business, this is the episode
to get you headed in the right direction!


During this interview, you'll learn...



The value of finding your own niche


How to let go of clients that are holding you
back


The importance of connecting with the right
clients



To find out more about Natalie, click
here.
 
Connect with her on LinkedIn.
 
Click here to listen to the BizChix
podcast.
 
Natalie will be one of our great virtual speakers at The
Successful Bookkeeper Summit that begins on November 9th 2022.
Don't miss her presentation by getting your FREE ticket TODAY!


Click here for more information.


Time Stamps


2:30 - The value of finding your niche
9:31 - Building an enduring business
11:19 - Finding the best ways to connect to clients
12:40 - Learning to let go to build a better future
18:45 - The Successful Bookkeeper Summit
22:12 - Ways to connect with Natalie